Ricardo Montaner has been singing about love for over four decades, but his voice sounds as current as it did in the nineties. Interestingly, his return to the digital scene was not with a new hit, but with his classic tracks, which are now going viral on TikTok and Reels with millions of views. From 'Me va a extrañar' to 'Tan enamorados', the artist's most iconic ballads have become the soundtrack for romantic challenges, couple videos, and even humorous clips. The initial push came from young users who discovered his music through snippets used by influencers and content creators. In a matter of days, songs that were number one over 25 years ago climbed back up the streaming charts. Digital platforms have reimagined his repertoire: there are electronic remixes of 'La cima del cielo', improvised duets with AI, and even acoustic covers that accumulate thousands of likes. Part of this resurgence is also explained by his family's role, as his sons, Mau and Ricky, are active figures on social media and often share videos with their father, bridging generational gaps. Evaluna and Camilo, in turn, reinterpreted 'Amén', one of the clan's most spiritual songs, which is now trending on YouTube with over 250 million views. Ricardo himself uses his official account to share reflections, concert clips, and home videos that showcase his more human side. The Montaner phenomenon proves that romance can also go viral; while some artists rely on controversy or provocation, he stands on authenticity. His simple aesthetic and his message of faith and love have managed to transcend generations and formats. While preparing for his 'El Último Regreso 2026' tour, the singer celebrates this unexpected digital rebirth with the same humility as always.
